Etiketkimozhno to entrust development of design only to professionals who know not only all subtleties of printing, but also psychology of people. Skilled designers will take into account all features of goods and how packing and a sticker will be apprehended by consumers. Much attention is paid to the choice of color scale, a font, material, the impression which will be made by design of a label and packing on the buyer depends on it. Not casually, if sales decrease, first of all, the new design of a label is developed. At competent design, sales, as a rule, increase. Labels, besides esthetic appeal, have to protect production from fakes.
The stylish, bright design of a sticker will create obstacles for a fake. And, use of additional ways of processing, lead to the fact that to falsifiers, it becomes unprofitable and it is difficult to forge a sticker or packing. All these measures help to keep image of the company.
Not smaller requirements are imposed to creation of design of packing. Packing can carry out different functions, for example, it can serve as ornament or to be a wrapper, and also to be used in any other purposes. Therefore also the design of packing, will depend on functions which it carries out.
Development of design of packing has similarity with development of design of a sticker. It is also allocated to the certain printing area. It is connected with specific features of the used paints. To consider all these features the special software is necessary.The label has data, important for the consumer, - the name of goods, the producer, date of production, an expiration date and other important information. The design of packing has to correspond to the chosen price segment of the market and expectations of target audience. It is important that it increased competitiveness of a product and had graphic identity. The label and packing have to become advertizing of goods, then it will allow to reduce financial investments by the advertizing companies.