Shelftalkers

Shelftalker of "Shelftalker" in translation from English "shelf" — the shelf, "talker" — to say it is literally possible to translate as "the speaking shelf". Use of shelftalkers as advertizing structures and POS materials, are urged to allocate a certain trademark from lump and are used for registration of displays, counters and shelves for the purpose of attraction attention to a brand.
Use of shelftalkers in shop

Irrespective of - a big supermarket or small shop - shelftalkers as POS materials, help to draw attention of buyers: shelftalkers visually allocate goods from commodity group of competitors and draw all attention of buyers to the advertized production. Thanks to various designs the shelftalkers located in outlets carry out several functions at the same time:
draw attention to a certain trademark;
inform on goods, the price, actions, gifts, etc.;
induce interest in goods;
motivate to purchase;
insure goods against falling.
Production of shelftalkers.
Design of shelftalkers

Shelftalkers are produced in the form of rectangular plastic or cardboard (paper) strips which are bent in half, On a reverse side of a shelftalker the bilateral adhesive tape which is urged to fix the branded shelftalker on the commodity shelf, a rack, a door, a counter, etc. is, as a rule, used.

Besides fastening to the shelf by means of a bilateral adhesive tape, shelftalkers can fasten also in other ways:
The shelftalker can fasten the lock on a forward wall of the shelf or a rack with goods or a commodity basket
The shelftalker can stand on a counter
The shelftalker can hang on a hook
Drawing the image on shelftalkers

Drawing the image of goods, logo or the name of the company is carried out in several ways. As finishing for descriptive reasons the advertisement on shelftalkers can use lamination, a stamping, carving.
Plastic shelftalkers

Plastic shelftalkers can be printed by an offset method on thin plastic (0,4-0,6 mm), and also a digital method on sheet materials from 1 mm to 5 cm thick.

Images (goods, logo) from plastic can be applied on shelftalkers with the help:


Vinyl film: various application, patterns and elements of application compositions,
Silk-screen printings
Paper shelftalkers

It is possible to apply to the shelftalkers made of a cardboard, images in various ways:
Silk-screen printing shelkotrafaretny and UV printing
Full-color digital press
Offset printing
Stamping foil and kongrev

For exhibitions, company salons shops it is possible to use shelftalkers with internal illumination which will emphasize an exclusivity of goods and charm.