Bigbord - a billboard (with English "big board", - a big board / "board" - an af_sha, advertizing (announcement) on a board) - the free-standing billboards established, as a rule, on both sides from the carriageway of highways, routes, highways. The popular sizes of the advertizing field of serial boards - 6 x 3 m ("European standard"), and also 4 x 8 m and 12 x 3 m.
Advantages of use:
1. Advertizing on bigborda promotes increase in number of potential clients;
2. Placement is considered the most successful - about traffic intersections;
3. An orientation on concrete audience in the concrete place;
4. High frequency of displays of the advertisement;
5. Low cost of the 1st advertizing contact;
6. Draws attention both drivers, and passengers of transport.
Thanks to the big sizes, bigborda dominate over many other advertizing formats. These billboards cause keen interest of passersby and passengers of land transport. Against other advertizing carriers bigbord looks a large-scale design, and the advertizing slogan literally is evident. It allows the Advertiser to place emphasis on the product or a brand as it is perhaps good to consider the advertizing placed on a large-size board even from long distance. Bigborda are established on streets and intersections of the city that guarantees inflow of additional target audience.