P ZERO Euforia

According to recent customers surveys (JD Power in North America), seven out of eight consumers say run-flat tyres are No.1 amongst the features they most want from their next vehicles. It shows that consumers prefer safety-related features more than sophisticated entertainment systems or other conveniences in their new vehicles. Whilst consumers seek extended mobility after the tyre has been punctured, car manufacturers look for space gains, both in compact and sports vehicles, by dispensing with the spare wheel. Pirelli's answer is Eufori@ Run Flat. Produced utilising revolutionary MIRS (Modular Integrated Robotized System) technology, Eufori@ is Pirelli's first run-flat product, ensuring both Active and Passive safety.